Coca-Cola, PepsiCo and General Mills are among some of the most powerful food and beverage companies in the world.
Anisha Robinson Keeys's insight:
Choice is an illusion. And you MUST know the inner workings of corporate affiliations before you sign ANY sponsorship deal.
Just ask my client who had Frito Lay potato chips (owned by Pepsico) and Coca-Cola beverages.
